Advanced Reader Copies (ARCs) are a vital part of the indie publishing world. They generate early reviews, create buzz, and give authors a glimpse into reader reception ahead of release. But the process can be surprisingly confusing, and sometimes a little awkward.
Etiquette for ARC Readers
ARC readers are a book’s early champions, and a few simple norms keep the whole arrangement running smoothly for everyone.
Understand the Format
Most ARCs are provided as digital copies, not physical books. Printing and shipping paperbacks is costly and usually reserved for specific promotions. Supporting the author with a purchase on release day is always appreciated, especially if you loved the ARC.
Write Considerate, Constructive Reviews
You don’t need to be a book blogger or professional reviewer to be effective. Just aim to share your genuine reading experience with clarity and kindness.
Review tips to keep in mind:
- Start with basic book info (genre, vibe, whether it’s part of a series)
- Share what worked for you: voice, characters, pacing, themes
- Point out any struggles (without bashing the author)
- Avoid spoilers, or clearly mark them
- Keep it honest, fair, and readable
Even a few thoughtful lines go a long way.
Know How Ratings Work
This one’s important. On Goodreads, a 3-star rating means “I liked it.” On Amazon, reviews of 1 to 3 stars sit under the “critical reviews” filter label. This isn’t about manipulating reviews. It’s about being informed before assigning a number.
If your rating is 3 stars but your review is positive, consider clarifying that you enjoyed the book and explain what held it back from being a higher rating. That small detail can make a big difference in how future readers read it.
Communicate Honestly
Life happens. If something comes up and you can’t finish the book or meet a deadline, just say so. Authors appreciate honesty and don’t expect perfection. A quick message saying “I need to bow out of this one” or “I’ll be late, can I still review?” is always better than going quiet.
Support Beyond Reviews
Even if you DNF or run out of time, you can still help:
- Share the author’s release-day post
- Add the book to your Goodreads shelves
- Leave a “first impressions” comment if you started but didn’t finish
- Join future opportunities when the timing feels better
Etiquette for Authors
The copy is a gift, and the review that may follow is a favor, never a fee. Here’s how to set your campaign up well and treat your ARC team like the valuable collaborators they are.
Set Realistic Expectations
Not every reader will finish. Not every reader will post. Across the campaigns I run, a 10 to 20% review rate is normal, and that’s not a sign of failure. Readers are human, often juggling multiple books, deadlines, and real-life commitments. Focus on the readers who do post, and make it easy for them.
Make It Easy
Provide clear instructions, review links, and optional graphics or captions. Use tools like BookFunnel or Google Forms to keep everything organized. The less friction in the process, the better the outcome.
Respect Reviewer Space
Never pressure for a 5-star review. Don’t offer money or incentives in exchange for positive feedback. Paid reviews violate platform terms and can get your book removed from Amazon. Reviews should be honest, not transactional.
Appreciate the Team
Shout out your ARC readers, reshare their posts, and thank them, even if their reviews are mixed. Readers who feel appreciated come back for the next book.
Create a Feedback Loop
Ask your team what worked or didn’t. Were the instructions clear? Did the deadline feel manageable? What support helped them the most? Small tweaks can lead to a smoother process next time.
Kindness Matters on Both Sides
ARC reviews are not just about the book. They’re about building relationships. Authors are trusting readers with early access to something personal. Readers are donating time and energy to support that vision.
When you lead with clear communication and mutual respect, ARC campaigns can be one of the most rewarding parts of the publishing journey, for everyone involved.
Ready to read your next favorite book early?
Now that you know the etiquette, put it to use. Join an ARC team and meet the authors on the other side of it.